Post about "Personal Finance"

Telecom Financing Best Left to Funding Professionals

Telecom financing options are available for telecommunication businesses. It takes an experienced team of industry professionals to know where and how to look for the funds.In today’s uncertain economic times, it is important to have experts handling your business’ important financial issues. Just like you wouldn’t want a high school student to prepare your taxes or a stock boy to handle your customer billing, it is important to leave telecom financing to a team of experts.Following the credit crisis and the mortgage meltdown, the stock market is in unpredictable turmoil. Business loans are increasingly difficult to obtain for a number of reasons. First of all, stringent borrowing requirements have been put in place.Secondly, international investors are slow to be involved with lending while hearing news of all the loans that US borrowers have defaulted on in recent months. Thirdly, telecom financing is considered risky business by some lenders.So, if your business is experiencing a period of growth, count yourself as one of the lucky industries that is as of yet unfazed by the current economic downturn. Many tech industries are actually seeing an influx of new business that is likely to continue as society evolves into the new millennium.Now, in order to keep your technology, manpower and other resources competitive to ensure complete customer satisfaction and a continued positive public image, it is time to expand your business’ operations. In order to do so, you’re going to need financing. With economic conditions as turbulent as they currently are, it is best to contract with professionals that can secure the financing you need to continue your positive growth.Conversely, if your company is in a period of financial strife and telecom financing is needed in order to keep your enterprise afloat, it is even more important to seek outside help to obtain funding. Having an expert team on your side that will emphasize your eligibility for funding may make the difference between bankruptcy and your continued success.What does a telecom financing company do to help a business secure funds? For starters, they advise you about the types of funding best suited to your needs. Then, they gather information about your business model in order to determine the best telecommunications funding solution to help you achieve your objectives.Financing needs of independent wireless internet businesses can be uncharted territory for traditional lenders. The special considerations that come into play, like the depreciation of technology values and the assets used as collateral for your loans, are not the typical type of financing provided for by traditional financing companies.Without proper financing options, it is difficult for any corporation to expand their customer base effectively. Capital is required to grow the scope of your company. Just because traditional lenders do not understand your industry, don’t assume that funding is not available for telecom companies.Financing options are available for independent wireless internet businesses. It takes an experienced team of industry professionals to know where and how to look for the funds. If your company needs telecom financing, be sure to enlist the help of a company that successfully specializes in funding and venture capital for the telecom industry.

Commercial Loan Brokers – How to Not Succeed

We get roughly 5 calls a day from commercial loan brokers. Most of these calls are a complete waste of time for us as the broker has little or no control of the file and has not seen a single documentation on the deal. They have no idea if it’s really doable or not. The broker is almost always trying to get an idea if the loan is fundable, what the restrictions are and of course what the rates and fees would be on the proposed loan.The conversation is normally the same. After the commercial loan broker fires off their initial question I ask something like “what’s the NOI?” or “how has the gross income trends been over the last 3 years?” after an awkward silence I ask “have you seen the borrowers tax returns?” The answer is almost always no. At that point it’s clear to me that they have and I have a very small chance of closing that loan.As a commercial loan broker myself I understand the “rub”. Borrowers don’t want to give up their info/documentation and or invest time with a broker unless that get solid, quick answers. In addition many borrowers are simply fishing for information and are really “using” the commercial broker as a “free consultant”. Not to sound too cynical but I really believe that.Brokers don’t want to let the deal slip through their fingers and start working on the file. The hope is that they’ll call the borrower back, with some quotes or potential loan structure and at that point the borrower will feel comfortable with them, and then send in their tax returns. Of course this is the wrong way to broker commercial loans and will eat at the broker’s time, energy and cash.Somehow or someway the commercial broker has to convince the borrower that they know what they are doing and that they need documentation now – not later. All quotes structures etc are for the most part meaningless if you don’t really understand what you are working with.I’m sure there are many ways to convince the borrower to send in the required paperwork. For us, it’s a matter of knowing the details of the type of loan they are requesting. Simply by asking a lot of questions with the intent of discovering potential deal killers the borrowers gets the feeling that 1. we know what we are doing and 2. That we don’t want to work on the file unless we think we can get it done.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.