Telecom financing options are available for telecommunication businesses. It takes an experienced team of industry professionals to know where and how to look for the funds.In today’s uncertain economic times, it is important to have experts handling your business’ important financial issues. Just like you wouldn’t want a high school student to prepare your taxes or a stock boy to handle your customer billing, it is important to leave telecom financing to a team of experts.Following the credit crisis and the mortgage meltdown, the stock market is in unpredictable turmoil. Business loans are increasingly difficult to obtain for a number of reasons. First of all, stringent borrowing requirements have been put in place.Secondly, international investors are slow to be involved with lending while hearing news of all the loans that US borrowers have defaulted on in recent months. Thirdly, telecom financing is considered risky business by some lenders.So, if your business is experiencing a period of growth, count yourself as one of the lucky industries that is as of yet unfazed by the current economic downturn. Many tech industries are actually seeing an influx of new business that is likely to continue as society evolves into the new millennium.Now, in order to keep your technology, manpower and other resources competitive to ensure complete customer satisfaction and a continued positive public image, it is time to expand your business’ operations. In order to do so, you’re going to need financing. With economic conditions as turbulent as they currently are, it is best to contract with professionals that can secure the financing you need to continue your positive growth.Conversely, if your company is in a period of financial strife and telecom financing is needed in order to keep your enterprise afloat, it is even more important to seek outside help to obtain funding. Having an expert team on your side that will emphasize your eligibility for funding may make the difference between bankruptcy and your continued success.What does a telecom financing company do to help a business secure funds? For starters, they advise you about the types of funding best suited to your needs. Then, they gather information about your business model in order to determine the best telecommunications funding solution to help you achieve your objectives.Financing needs of independent wireless internet businesses can be uncharted territory for traditional lenders. The special considerations that come into play, like the depreciation of technology values and the assets used as collateral for your loans, are not the typical type of financing provided for by traditional financing companies.Without proper financing options, it is difficult for any corporation to expand their customer base effectively. Capital is required to grow the scope of your company. Just because traditional lenders do not understand your industry, don’t assume that funding is not available for telecom companies.Financing options are available for independent wireless internet businesses. It takes an experienced team of industry professionals to know where and how to look for the funds. If your company needs telecom financing, be sure to enlist the help of a company that successfully specializes in funding and venture capital for the telecom industry.
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What Is an Online Advertising Network and How to Utilise a CPM and CPC Advertising Network
Utilizing the Different Online Advertising Network Formats for Your BusinessThe Internet has become increasingly complex over the years, so much so that today, it has almost become a necessary household tool that’s being used by almost everyone.And, with the evolution of the Internet, also comes the evolution of online advertising. Today, online ad networks come in different formats and vary on how they serve advertising content to users, and it is a business owner’s responsibility to know and understand more about these formats, in order to find out which one is best used for a given marketing strategy.CPC AdvertisingCPC stands for “cost-per-click” advertising, and is arguably one of the more simple advertising formats to use. It’s a format that generates revenue for the publisher when the user gives a single valid click-through on the advertisement hosted. CPC ads usually come in text-based and rich media formats, and the most effective ads utilize some form of “call to action” to be noticed.Utilizing the service of a CPC ad network is effective when the business is attempting to generate new leads, as well as driving new and potential customer sales. Hence, it is best utilized by publishers who have lower amounts of web traffic.CPM AdvertisingCPM stands for “cost-per-mile” advertising. In this format, the advertisers pay the publisher a set amount for every thousand actions a certain ad receives. CPM advertising is quite similar to CPC, but on a much larger scale. CPM advertising networks usually cater to publishers who receive a large amount of web traffic prior to their approval, due to the volume of potential leads that this format generates. CPM advertising networks are best used when the product being advertised is now receiving a growing amount of product exposure or recognition.CPA AdvertisingCPA stands for “cost-per-action” advertising, and is a commission-based advertising format in which the publisher receives revenue when a user clicks AND buys the advertised product or service being served. The amount of revenue the publisher receives is a percentage of the total price of the product being purchased. CPA advertising networks, or “online affiliate networks” as they are commonly called, are preferred when the business wants not only to increase their potential leads, but also their sales.What to Use?Deciding on what advertising format and online ad network to use largely depends on the capital available for the business, as well as the quality of the product being published. For newer brands who are taking some time to build their reputation, a CPC advertising network is preferable. Once the brand has generated enough leads, and has build up a very strong reputation level, switching to a CPM advertising network should now be considered to avoid running low on capital when the ads have a higher click-through rate. Finally, once the product and brand has established a very firm foundation for its reputation, a CPA advertising network should be used.Of course, limiting yourself to one ad network certainly isn’t going to get you anywhere. In order to truly succeed, utilizing all of these in conjunction with each other is the best strategy to generate the maximum leads and revenue possible.
Commercial Loan Brokers – How to Not Succeed
We get roughly 5 calls a day from commercial loan brokers. Most of these calls are a complete waste of time for us as the broker has little or no control of the file and has not seen a single documentation on the deal. They have no idea if it’s really doable or not. The broker is almost always trying to get an idea if the loan is fundable, what the restrictions are and of course what the rates and fees would be on the proposed loan.The conversation is normally the same. After the commercial loan broker fires off their initial question I ask something like “what’s the NOI?” or “how has the gross income trends been over the last 3 years?” after an awkward silence I ask “have you seen the borrowers tax returns?” The answer is almost always no. At that point it’s clear to me that they have and I have a very small chance of closing that loan.As a commercial loan broker myself I understand the “rub”. Borrowers don’t want to give up their info/documentation and or invest time with a broker unless that get solid, quick answers. In addition many borrowers are simply fishing for information and are really “using” the commercial broker as a “free consultant”. Not to sound too cynical but I really believe that.Brokers don’t want to let the deal slip through their fingers and start working on the file. The hope is that they’ll call the borrower back, with some quotes or potential loan structure and at that point the borrower will feel comfortable with them, and then send in their tax returns. Of course this is the wrong way to broker commercial loans and will eat at the broker’s time, energy and cash.Somehow or someway the commercial broker has to convince the borrower that they know what they are doing and that they need documentation now – not later. All quotes structures etc are for the most part meaningless if you don’t really understand what you are working with.I’m sure there are many ways to convince the borrower to send in the required paperwork. For us, it’s a matter of knowing the details of the type of loan they are requesting. Simply by asking a lot of questions with the intent of discovering potential deal killers the borrowers gets the feeling that 1. we know what we are doing and 2. That we don’t want to work on the file unless we think we can get it done.